30 Day Social Media Plan
Here is a sample 30-day social media calendar outline for your photo booth company. This includes setting up and executing and is just a guideline to get your creative juices flowing. Add, subtract, alter as needed. The key will be to stick to the plan daily.
Prep your Plan with real images and videos:
If you have not already done so, be sure to take as many pictures and videos as you can at your events. These pictures and videos are going to be the main source of your content. While stock photography and videos are a great way to get started, real pictures and video of your photo booth, and events will be perceived as more genuine than stock images and videos.
Day 1: Review your social media goals and target audience.
It’s important to take a step back and review your overall goals for your social media presence. This might include increasing brand awareness, driving website traffic, or generating leads and sales.
It’s also important to consider your target audience and what types of content and messaging will be most effective in reaching and engaging them. This might involve analyzing data on your current social media followers, as well as researching your target audience to understand their interests, preferences, and behaviors.
Once you have a clear understanding of your goals and target audience, you can start to develop a plan for creating and sharing content that aligns with these objectives. This might include brainstorming ideas for blog posts, social media posts, and other types of content that will be most effective in reaching and engaging your audience.
Day 2: Develop a content calendar for the month, including planned posts and themes.
Developing a content calendar for the month ahead is key. A content calendar is a planning tool that helps you organize and schedule your content in advance, ensuring that you have a consistent stream of engaging and relevant content to share with your followers.
To create your content calendar, start by considering the types of content that you want to share, such as blog posts, social media posts, videos, photos, or articles. You might also want to consider any themes or topics that you want to focus on for the month, as well as any promotions or campaigns that you want to run.
Once you have a list of the types of content you want to create, start planning out when you will publish each piece of content. Consider the best days and times to post based on your audience’s behavior, as well as any other scheduling considerations, such as holidays or events.
As you develop your content calendar, be sure to leave some flexibility for last-minute updates or changes, as well as for responding to any current events or trends that may arise during the month.
Day 3: Set up any necessary social media automation or scheduling tools.
You don’t have to use any tools if you don’t want to but they can definitely save you some time. If you do, set up any necessary tools or automation to help you manage your social media presence more efficiently. There are a variety of scheduling tools available that can help you schedule and publish your social media content in advance, saving you time and effort daily.
There are tons of tools out there, find one that you like and take advantage of automating your posting.
Some examples of scheduling tools include:
- Hootsuite: Allows you to schedule and publish content to multiple social media platforms, as well as track and analyze your social media performance.
- Buffer: Allows you to schedule and publish content to multiple social media platforms, as well as track and analyze your social media performance.
- Later: Allows you to schedule and publish content to Instagram, as well as plan and preview your Instagram feed.
- Planoly: Allows you to schedule and publish content to Instagram, as well as plan and preview your Instagram feed.
Before choosing a scheduling tool, consider your specific needs and budget, as well as any features that are important to you, such as the ability to publish to multiple platforms or track analytics.
Once you have chosen a scheduling tool, take some time to set it up and become familiar with its features. You may want to schedule some of your content for the week or month ahead to get a head start on your social media management.
Day 4: Plan out any promotions or campaigns for the month.
Promotions and campaigns can be a great way to engage your followers, drive website traffic, and generate leads and sales. While not always necessary, promotions can help gain additional traction on social media and help fill in the calendar where you have holes.
Some examples of promotions and campaigns that you might consider include:
- Contests: Run a contest on social media where followers can enter to win a prize by liking, commenting, or sharing a post.
- Giveaways: Offer a free product or service to a randomly selected follower who likes, comments, or shares a post.
- Coupon codes: Share a unique coupon code on social media that followers can use to receive a discount on your products or services.
- Special deals: Offer a limited-time deal or sale to your followers on social media.
- User-generated content: Encourage followers to share photos or videos of themselves using your products or services and feature the best submissions on your social media channels.
When planning a promotion or campaign, be sure to consider your goals, target audience, and budget, as well as any legal or regulatory requirements that may apply. You should also develop a plan for promoting and managing the promotion or campaign, including details such as the duration, eligibility, and terms and conditions.
Day 5: Post a behind-the-scenes photo or video of your photo booth setup
Some ideas include:
- Setting up and or breaking down before or after the event. Timelapse videos can be fun and engaging. They also are quicker videos that give the viewer and idea of the process in a short period of time.
- Packing the vehicle
- Prepping a photo strip or overlay design
Day 6: Share a customer testimonial or review.
Customer testimonials are a great way to show potential clients how pleased your past clients were. Video testimonials are even more powerful than written reviews as it attaches a real face and voice to the testimonial.
Day 7: Post a photo or video of your photo booth in action at an event.
This type of content can be a great way to showcase your photo booth and give your followers a sense of what it is like to use your service.
To create this type of content, you might follow these steps:
- Choose a recent event: Select a recent event where you provided your photo booth services and have some good photos or videos to share.
- Edit and select your photos or videos: Go through the photos and videos from the event and choose the ones that best showcase your photo booth and the atmosphere of the event. You might want to edit or enhance your photos or videos to improve their quality or highlight certain aspects.
- Write a caption: Write a caption for your post that describes the event and your photo booth and includes any relevant hashtags or mentions.
- Publish and promote: Once you have your photo or video and caption ready, publish them on your social media channels, and consider promoting the post through paid advertising or other means to reach a wider audience.
By sharing photos and videos of your photo booth in action, you can give your followers a better sense of what it is like to use your service and encourage them to book a photo booth for their own events.
Day 8: Share a fun fact about photo booths or the history of the industry.
This type of content can be a lighthearted and engaging way to provide value to your followers and show off your knowledge about your business.
To create this type of content, you might follow these steps:
- Research fun facts or interesting tidbits about photo booths or the history of the industry: Look for interesting or unusual facts that your followers might not know, and that would be fun or informative to share. You might consider researching the history of photo booths, notable or unusual uses of photo booths, or current trends in the industry.
- Write a caption: Write a caption for your post that introduces the fun fact and provides a brief explanation or context. Keep your caption concise and engaging and consider including relevant hashtags or mentions.
- Choose an accompanying image: Choose an image to go along with your fun fact. This could be a photo of a historical photo booth, a graphic or illustration related to the fun fact, or a photo of your own photo booth.
- Publish and promote: Once you have your fun fact, caption, and image ready, publish them on your social media channels, and consider promoting the post through paid advertising or other means to reach a wider audience.
By sharing fun facts about photo booths or the history of the industry, you can engage your followers and show off your knowledge about your business, while also providing value and entertainment.
Day 9: Share a blog post or article about event planning or using a photo booth.
By creating and publishing high-quality blog posts or articles about event planning or using a photo booth, you can provide valuable information to your followers, position yourself as a thought leader in your industry, and drive website traffic and lead generation.
To create this type of content, you might follow these steps:
- Choose a topic: Consider your goals, target audience, and the types of content that have performed well in the past. You might also consider any current events or trends in the event planning or photo booth industry that you could address in your content.
- Research and gather information: Conduct research on your chosen topic to gather information and ideas for your content. You might look for data, statistics, expert opinions, or real-life examples to include in your post.
- Write your post: Create a blog post or article that provides valuable information, insights and tips about event planning or using a photo booth for example: How to choose the right photo booth for your event, how to make the most out of your photo booth experience, how to make your photo booth pictures stand out among others.
- Optimize and format your post: Once you have your post ready, optimize it for search engines by including relevant keywords, and format it to make it easy to read and visually appealing.
- Publish and promote: Once your post is finalized, publish it on your blog or website, and then share it on your social media channels and any other relevant platforms. You might also consider promoting your content through email marketing or paid advertising.
Day 10: Take a break and review and analyze the results of your social media efforts from the previous week.
Day 11: Share a photo of a custom photo booth backdrop or prop.
- By sharing a custom photo booth backdrop or prop, you can give your followers a sense of the different customization options that you offer and inspire them to book your photo booth service for their own event. It can also help you to showcase your creativity and talent to your potential customers.
Day 12: Share a quote or meme related to events or photo booths.
- The focus is on sharing a quote or meme related to events or photo booths. This type of content can be a lighthearted and engaging way to provide value to your followers and help to build your brand.
Day 13: Share a tutorial or tips for using your photo booth.
Some ideas could be how you:
- Choose a template if you have a template gallery widget
- Choose a backdrop from your website or widget
- Show the process / flow of you customizing a design template
- Samples of great poses to give customers and guests ideas
Day 14: Take another break and review and optimize any ongoing social media campaigns.
Day 15: Share a photo or video of a recent event where you provided a photo booth.
- Make sure to tag the venue and other vendors you were working with that day.
- Be sure you have permissions from the folks in the video or photo
Day 16: Share a success story or case study featuring your photo booth.
- This is where your testimonials and reviews can come in handy. Be vigilant in getting those reviews and testimonials!
Day 17: Share a sneak peek of a new product or service you are launching.
Some ideas of new products you could share are:
- A new photo strip design
- Did you add an ipad booth, roamer or 360? Share that news!
- Added a new backdrop? Share it!
Day 18: Break time! Review and analyze the results of your social media efforts from the previous week.
Day 19: Share a photo or video of your team setting up or working at an event.
- A behind the scenes look shows the efforts that go into creating the experience for your clients. This is a good time to showcase your staff and how hard they work for your customers.
Day 20: Share a customer photo or video taken in your photo booth.
- Be sure to get permission from the persons in the photos and videos!
Day 21: Share a post about the benefits of using a photo booth at events.
- People are always looking for ideas to add fun to their events. Help them make that decision with this post!
Day 22: Share a post about your involvement in the community or any charitable work you do.
Day 23: Review and optimize any ongoing social media campaigns.
Day 24: Share a throwback photo or story about your photo booth business.
- This can show how much your business has grown and evolved to where you are today!
Day 25: Share a post about the different types of events your photo booth can be used at.
- This is where you can highlight the versatility of your company, more types of events you do gives you more opportunity to grow your business.
Day 26: Share a post about the various customization options available for your photo booth.
- Customization and various options can be a differentiator in helping someone choose your company. Show folks that you can match your designs, backdrops and even wrapping your booth to the theme.
Day 27: Share a post about the benefits of hiring a professional photo booth company.
Day 28: Review and analyze the results of your social media efforts from the previous week…..Again!
Day 29: Share a post about any special deals or discounts you are currently offering.
Day 30: Review and revise your social media plan for the next month based on your results and any necessary adjustments.